BEER
Week 9 spotlighted Beer along with it's history and growth into a common commodity. We ended the week by studying different advertising campaigns of brewery's, and relating their tactics to lecture. I evaluated a beer stein produced by Stroh brewing company.
![Picture](/uploads/2/9/4/0/29402313/9249806.jpg)
To the left are various images capturing the large stein from Stroh. It features an intricate picture of a village, as well as 3-D carvings around the base and top of the mug. Stroh's logo is prominently displayed on the base of the stein. Within the village painting is the phrase " During the late 18th century Johann Peter Stroh served guests at his Kirn, Germany inn, with his legendary fire-brewed beer." Along with the image of the village are also images of a crest and crown.
The images are all very detailed, and give a sense as to how much attention was paid to beer. This stein draws on the sense of pride in America as it says "America's Only Fire-Brewed Beer", and ties to European countries as well by featuring a German city scene. It's obvious to see the relation to the common beer ideals of socializing, and drinking at an inn. The Stroh's served their beer at their inn which was typically filled with upper class citizens.
1 & 2. People begin to settle in Mesopotamia (1) and Egypt (2) after living a hunting-gathering lifestyles for many years previous. Where humans settle they created waste and ruined their water ways. Therefore, the people had to look for a new beverage - beer. As people in these new settled civilizations began to farm grain, the discovery of beer was inevitable.
3. In 1347 the Black Death hits Europe passed along trade routes. When Europe emerged from the plague after 4 years of suffering, everyone (with new found money) wanted to buy beer. This new found interest in beer led to the creation of inns, taverns, and alehouses.
4. German, William VI, passes Purity Laws in 1516. He creates a 4 ingredient recipe for beer. The recipe includes water, wheat, barley, and hops.
5. Beer was carried on the Mayflower as the Pilgrims made their voyage to America's. With shortages upon arrival, the Pilgrims immediately began to construct taverns and brewery's after surviving harsh winter.
3. In 1347 the Black Death hits Europe passed along trade routes. When Europe emerged from the plague after 4 years of suffering, everyone (with new found money) wanted to buy beer. This new found interest in beer led to the creation of inns, taverns, and alehouses.
4. German, William VI, passes Purity Laws in 1516. He creates a 4 ingredient recipe for beer. The recipe includes water, wheat, barley, and hops.
5. Beer was carried on the Mayflower as the Pilgrims made their voyage to America's. With shortages upon arrival, the Pilgrims immediately began to construct taverns and brewery's after surviving harsh winter.